Privacy Policy

1. Introduction

Alfa Homes Associates ("Alfa Homes Associates", "we", "us" or "our") is a property leasing and real estate advisory firm constituted as a sole proprietorship of Kapil Yadav, registered under GSTIN 06BCHPY2315L1ZA.

Our office and correspondence address is B/16, Sector 110, New Palam Vihar, Main Bajghera Road, Gurugram, Haryana 122001, India. Our GST-registered principal place of business is House No. 1123-P, Unnamed Road, Desi Food Hub, Sector 39, Gurugram, Haryana 122003, India.

We respect your privacy. This Privacy Policy describes how we collect, use, store, disclose and safeguard the personal information of visitors to alfahomesassociates.site ("Website") and of clients, prospective clients, property owners and tenants who interact with us.

By using our Website, submitting an enquiry form, calling us, or communicating with us through WhatsApp, RCS, SMS or email, you acknowledge that you have read and understood this Privacy Policy. Please read it together with our Terms of Service.

2. Information We Collect

We collect the following categories of information:

a) Information you give us directly

• Full name, mobile number, email address and postal address
• Property requirement details — preferred locality, property type, carpet area, budget, possession timeline and lock-in preference
• Details of a property you wish to list — address, ownership details, area, rent expectation, photographs and floor plans
• Any message, note or document you voluntarily send us

b) Documentation collected during a transaction

• Government-issued identity and address proof (such as Aadhaar, PAN, passport or driving licence) where required for tenant verification, police verification or lease registration
• For companies: certificate of incorporation, GST registration, board resolution and authorised signatory details
• Employment, income or business proof where a landlord requires tenant verification

Such documents are collected only when a transaction actually progresses, only to the extent required by the landlord, tenant or the applicable registration authority, and are shared strictly on a need-to-know basis.

c) Technical information collected automatically

• IP address, browser type and version, device type and operating system
• Pages viewed, time spent, referring URL and approximate location (city level)
• Cookie and similar identifiers, as described in Section 9

3. How We Collect It

• Directly from you — through our website enquiry form, phone calls, WhatsApp, RCS, SMS, email, or in person at our office
• Automatically — through cookies and analytics tools when you browse the Website
• From third parties — property owners, tenants, referral partners, listing portals or advertising platforms who share your enquiry with us with your consent

4. How We Use Your Information

We use your personal information to:

• Respond to your enquiry and call or message you back
• Understand your requirement and share matching property options
• Arrange and coordinate site visits and inspections
• Negotiate commercial terms between landlords and tenants
• Prepare, draft and register lease or rent agreements and complete related documentation
• Provide property management services such as tenant verification, rent follow-up and renewals
• Send you service updates, new listings, offers and other communications you have consented to receive
• Maintain internal records, resolve disputes and enforce our agreements
• Improve our Website, services and customer experience
• Comply with applicable law, regulation, court orders and lawful requests from public authorities

5. Communication Consent (RCS, WhatsApp, Email, SMS & Calls)

These communications may include:

• Responses to your enquiry and requests for additional details
• Property options, photographs, floor plans, brochures and pricing
• Site visit confirmations, reminders and reschedules
• Agreement drafts, documentation checklists and status updates
• Rent, renewal, maintenance and service reminders
• Promotional updates about new listings, offers and services

This consent applies even if your number is registered under the DND (Do Not Disturb) registry or any similar preference list maintained under the applicable telecom regulations, to the extent permitted by law. Consent is given voluntarily and is not a condition for availing our advisory services offline.

Withdrawing consent: you may opt out at any time by replying STOP or UNSUBSCRIBE to any message, using the unsubscribe link in our emails, telling our advisor on a call, or writing to info@alfahomesassociates.site. We will action the request within a reasonable period.

Please note that even after you opt out of promotional messages, we may still send you essential transactional communications relating to an active transaction, agreement or legal obligation.

6. Legal Basis for Processing

We process your personal data on one or more of the following grounds:

• Your consent — given when you submit an enquiry form or tick the consent box
• Performance of a contract — where processing is necessary to provide the services you have engaged us for
• Legal obligation — where we are required to retain or disclose information under applicable law
• Legitimate interest — to operate, secure and improve our business, and to defend legal claims

We process personal data in accordance with the Information Technology Act, 2000 and rules made thereunder, and the Digital Personal Data Protection Act, 2023, as applicable and as brought into force.

7. Sharing & Disclosure

We do not sell, rent or trade your personal information. We share it only in the following circumstances:

• Property owners / landlords — where you are a prospective tenant, we share the details necessary for shortlisting, verification and agreement execution
• Prospective tenants / buyers — where you have listed a property with us, we share the property details and, with your permission, your contact details
• Legal and documentation professionals — advocates, deed writers, notaries and sub-registrar offices, for drafting, stamping and registration
• Service providers — website hosting, email, messaging, CRM and analytics providers acting on our instructions
• Authorities — police, regulators, courts or government agencies where disclosure is required by law, including tenant police verification
• Professional advisers — accountants, auditors and insurers, under confidentiality obligations

We require all recipients to keep your information confidential and to use it only for the purpose it was shared.

8. Third-Party Services

Our Website and communications rely on third-party platforms — including web hosting providers, Google services (such as Fonts and Maps), messaging platforms (such as WhatsApp Business, RCS/Google Messages and SMS gateways) and email service providers. When you interact with us through these platforms, their own privacy policies also apply to the data they process. We recommend reviewing the privacy policy of the relevant platform.

9. Cookies & Tracking

Our Website may use cookies and similar technologies to:

• Keep the Website functioning correctly and remember your preferences
• Understand how visitors use our pages so we can improve them
• Measure the performance of our marketing campaigns

You can block or delete cookies through your browser settings. Disabling cookies may affect some features of the Website but you will still be able to view its content and contact us.

10. Data Retention

We retain your personal information only for as long as necessary for the purpose it was collected — typically for the duration of our engagement plus the period required to meet legal, tax, accounting and dispute-resolution obligations. Lease and transaction records may be retained for a longer period where the law requires it. Enquiry data that does not result in a transaction is retained for a reasonable period for follow-up and is then deleted or anonymised.

11. Data Security

We use reasonable technical, physical and organisational safeguards — including access control, restricted staff access, secure storage of physical documents and encrypted transmission where available — to protect your information against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You share information with us at your own discretion.

12. Your Rights

Subject to applicable law, you have the right to:

• Access — request a summary of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete information
• Erasure — ask us to delete your data where it is no longer required and no legal obligation requires us to keep it
• Withdraw consent — opt out of marketing communications at any time, as described in Section 5
• Grievance redressal — raise a complaint about how your data has been handled

To exercise any of these rights, write to info@alfahomesassociates.site or call +91 88822 30154. We may need to verify your identity before acting on the request.

13. Children's Privacy

Our services are intended for persons aged 18 years and above. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

14. External Links

Our Website may contain links to third-party websites, maps, portals or social media pages. We are not responsible for the privacy practices or content of those websites. Please review their policies before sharing your information with them.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. The revised version will be posted on this page with an updated "Last Updated" date. Your continued use of the Website or our services after such changes constitutes acceptance of the updated policy.

16. Grievance Officer & Contact

If you have any question, concern or complaint about this Privacy Policy or how your personal data is handled, please contact us:

We aim to acknowledge every grievance within 48 hours and resolve it within a reasonable period from the date of receipt.